NHS Bosses Thank the Public for Feedback
22nd December 2020 | By Liz Mattock | Posted in
NHS leaders in Leicester, Leicestershire and Rutland have thanked the public for their feedback on £450 million proposals to transform acute hospital and maternity services.
The consultation run by the area’s three clinical commissioning groups* closed on December 21st and bosses say they are pleased with the response they have had of several thousand people.
Steps taken as part of the 12-week consultation, which began in September have reached well over a million people and NHS bosses have highlighted the specific work done to capture feedback:
Full page advertorials were taken out in local newspapers reaching more than 173,000 people.
Full page advertorials were also taken out in community magazines and newsletters with a circulation of around 100,000 people.
A six-week radio advertisement campaign commissioned on cultural and community stations with a combined listenership of around 210,000 people as well as a four-week advertising campaign on commercial stations, with a combined listenership of nearly 291,000.
Targeted TV advertising took place, using Smart technology aimed at those aged 55 who are less likely to be on social media – reaching an anticipated 79,000 households.
Widespread use of NHS social media accounts and paid for social media advertising -reaching at least 500,000 users.
Placement of content on 100 local community websites covering areas, towns, and villages across the city and two counties with a combined reach of nearly 349,000 people.
26 online events have been held including public workshops and question and answers panels, as well as events for specific communities/organisations including Parish Councils, Patient Participation Groups, GPs, and users of mental health services.
Two Facebook Live events were held with more than 500 real-time participants, and 45,000 watching them post event.
Key messages were shared with residents via local authority email lists e.g., Your Leicester with a reach of around 83,000 people.
Briefing letters were sent to all MPs and councillors (city, county, district, and parish) providing information about the proposals, the consultation, and asking for any support in dissemination within their community.
Email marketing was sent to voluntary and community sector groups, schools, and key businesses as well as posters and information provided to approximately 200 supermarkets, local shops and community venues.
Staff briefings and written communications shared with approximately 25,000 NHS staff.
A solus door drop of an information leaflet to residential properties across Leicester, Leicestershire and Rutland took place in October, with a secondary delivery in November.
18 voluntary and community organisations were commissioned to reach out to seldom heard groups.
A proactive partnership was launched with the Council of Faiths to disseminate messages across the area’s many diverse communities through respected faith leaders.
There has been extensive media coverage in local weekly newspapers, the Leicester Mercury, BBC Radio Leicester, BBC East Midlands.
The proposals focus on plans to improve patient care and achieve better patient outcomes. It is based on services delivered at the three main hospitals in Leicester, as well as services delivered at the midwifery-led unit at St Mary’s Hospital, Melton Mowbray. The main driver behind the proposals is to provide high quality, sustainable care.
The area’s three CCG’s have also outlined what happens next now that the consultation has ended. All the responses received from the consultation will be independently analysed and evaluated by the Midlands and Lancashire Commissioning Support Unit (CSU).
The final Consultation Report of Findings will be received by the three CCG governing bodies and discussed in a public meeting in 2021 – the date of which is yet to be determined as it depends on how long it takes to analyse the data.
The papers for this meeting will be publicly available and the meeting date will be promoted so people have an opportunity to attend and hear the discussions. All decisions taken will also be made public after the governing board meetings.
Andy Williams, Chief Executive of the Leicester, Leicestershire and Rutland clinical commissioning groups said: “We have carried out extensive consultation activities to reach as many people as we can and I wanted to take the opportunity to thank everyone who has given their feedback, whether they have attended one of our on-line events, filled in the questionnaire or contacted us directly. We really appreciate all the information we have received. It will now be fed into the consultation document as part of the decision-making process. The Consultation Report will come before our governing bodies and will be discussed in a public meeting in 2021.”
He added: “It is difficult to assess how long it will take to fully analyse the responses and produce the Consultation Report so at the moment it’s too early to say exactly when the Governing Body meeting will be held. As soon as we have a date it will of course be fully communicated. Again I would like to thank everyone who has taken part in the consultation and to our staff whose approach to the consultation approach has been both extensive and wide-reaching.”
Andrew Furlong, Medical Director and Consultant Children’s Orthopaedic Surgeon at University Hospitals of Leicester NHS Trust, said: “I wanted to take this opportunity to thank everyone who took part in the public consultation and had their say on the proposed plans to transform our hospitals. We are now one step closer to making this once in a generation £450 million investment in improving our buildings and services a reality.
“The feedback provided via the consultation will be invaluable to us – it will help inform our plans and shape the best possible future for our hospitals. This is a really exciting time for us all, and we cannot wait to start improving our hospitals and provide our patients with even better care.”
To find out more please go to: www.betterhospitalsleicester.nhs.uk.